Jing's Portfolio

Hi I'm Jing Liang,
an Email and Ecommerce
Specialist from
Toronto.

Lifecycle Systems

A selection of lifecycle email systems were designed to support customer onboarding, retention, post-purchase engagement, and conversion recovery through automated behavioral messaging.

Welcome Flow

Welcome Flow

  • onboarding
  • trust-building
  • first-purchase conversion

Tools: Figma, Klaviyo, Shopify, SQL

Go to Report
Abandoned Cart Flow

Abandoned Cart Flow

  • cart recovery
  • urgency sequencing
  • conversion reinforcement

Tools: Figma, Klaviyo, Shopify, SQL

Go to Report
Post Purchase Flow

Post-Purchase Flow

  • education
  • habit-building
  • retention support

Tools: Figma,Klaviyo, Shopify, SQL

Go to Report
A/B Testing

A/B Testing

Tools: Figma, Klaviyo

Go to Report

Analytics Reports

These reports showcase my ability to analyze ecommerce performance, identify funnel friction points, and deliver clear, data-backed recommendations across content, layout, and checkout flow.

Ecommerce Report

Ecommerce Report

Tools: Shopify, Looker Studio, Excel

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Funnel Report-Google Merch Shop

Funnel Bottleneck Report: Google Merch Shop

Tools: Excel, Powerpoint, ChatGPT for manual table design

Go to Report

Creative Assets

A selection of creative assets I’ve created—including email and landing page —each one crafted to be both visually clear and purpose-driven.

Fieldfare Goods Email

Fieldfare Home Goods

Format : Email

Tools: Figma

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Stone Logic Landing Page

Stone Logic Tech Company

Format : Landing Page

Tools: Figma

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