Marketing Technologist and Analyst

• Created A/B tested Klaviyo email campaigns with performance reporting
• Built mock storefront layouts and landing pages in Shopify
• Used GA4 and Looker Studio to report on product-level revenue and funnel drop-off
• Developed a full case study portfolio aligned with ecommerce KPIs

Ecommerce Coordinator

• Created weekly segmented email newsletters leading to landing pages, achieving open rates of 20% and clickthrough rates of 3%
• Customized email templates using HTML/CSS to develop engaging, brand-aligned layouts
• Updated the ecommerce storefront and managed product listings in Shopify, improving navigation and product visibility
• Coordinated print production, sourcing cost-effective vendors within budget
• Designed impactful marketing collateral including postcards, flyers, business cards, and in-store displays to enhance brand visibility and customer engagement

Web Publisher

• Migrated content from hand-coded website to WordPress CMS for easier editing and accessibility
• Led UX discussions with internal stakeholders to design an intuitive site structure
• Designed fully responsive, AODA-compliant pages using Elementor plugin and WordPress block editor

Web Designer

• Coded in HTML/CSS and designed responsive landing pages and product pages that were engaging and converted into sales
• Created banners and other web assets to support ecommerce and marketing initiatives.
• Regularly updated page copy via FTP or by using a CMS interface

UX/UI Design